Sunday, February 12, 2012

A one-way street

The blustery month of February has rolled around again and that means only one thing. We're stuck with Valentine's Day again.

Now on the surface I don't have a problem with the notion of this holiday. I love my wife and am fine with the concept of a special day for those who are 'involved'. However, you don't need to have a calendar day devoted just to that. And that goes for Sweetest Day too. Truth be told, My Beloved and I don't celebrate VDay too much as our wedding anniversary is on February 1.

The biggest problem I have with this holiday is that it has become so one-sided. Think about it. When was the last time you remember seeing a commercial or a radio spot that wasn't aimed directly at the man? Can't think of one, can ya? Nope, every man is inundated with ads for jewelry, candy, flowers and cards. Take her out to dinner and make her feel special. Well, what about us? I can't recall the last time I saw a commercial aimed at the women to make the man feel special. Ladies, go to the local hardware store and buy your guy a tool! He'll love it.

The trouble is, advertising execs are targeting the wrong person. Women do all the shopping for extraneous items such as holiday fare. Most men I know only buy when they think of something they need and the constant reminders only make us (me) aggravated. This constant prodding does little for me other than make me want to boycott you products altogether.

Come on girls, time for a manly steak dinner! (and a new tech toy)


  1. I think you're wrong. The women are targeted via ads for sexy underthings and clothes that will appeal to their sweetie, as well as receiving the impression that if you aren't attached, you just are a loser. Of course, I personally don't mind the ads for chocolate, and of course, the chocolate that isn't sold and goes on sale the following day!

  2. We just boycott the holiday all together. The products hocked for men to buy for their ladies, aren't the type of thing I'd want anyway. They are generic and don't have anything to do with my wants or desires. If you're going to buy a gift, it should show that you've thought about the recipient and know they will enjoy it.